Bsc (Hons) Business Administration with Marketing
Intro
Explore how marketing strategies align with business objectives and how marketing decisions impact other business functions.
Developing a holistic perspective of businesses and organisations teaches you how to make informed business decisions. Marketing topics you can explore include communications, planning and strategy, market research, consumer psychology, plus international and cross-cultural marketing.
Our Business Management with Marketing degree develops your understanding of key business and marketing functions. After your first year you can continue to specialise in marketing, or have the freedom to switch to our general Business Management degree, economics, entrepreneurship, finance, human resource management or law specialisms. You also have the opportunity to gain valuable industry experience and earn money with an optional placement year.
What are my next steps?
Places are available June 2025 and February 2026
If you have your results you can apply online for a place through our online application. Find out more about studying with us in our digital prospectus.
Download Oxford Catalogue
Entry criteria
Entry requirements
A-levels or BTEC
Entry requirements are in the range of A-level BBB–BCC (120–104 UCAS Tariff points), or BTEC Extended Diploma DMM–MMM. Our conditional offers typically fall within this range.
International Baccalaureate
26 points, with three subjects at Higher level.
Access to HE Diploma
Pass with 60 credits overall. At least 45 credits at level 3, with 24 credits at merit.
T-level
Merit in the Management and Administration or Digital Business Services T-levels. No other T-levels are accepted.
Foundation degree/HND
May enable you to start the course in year 2. Relevant subjects required. HNC may also count towards direct entry.
Studied before or got relevant experience?
A qualification, HE credits, or relevant experience may count towards your course at Brighton, and could mean that you do not have to take some elements of the course or can start in year 2 or 3.
English language requirements
IELTS 6.0 overall with a minimum of 5.5 in each element. We accept IELTS One Skill Retake scores that meet our entry requirements. Find out more about the other English qualifications that we accept.
Don’t meet these entry requirements?
Our Business Management BSc(Hons) with integrated foundation year provides an extra year of study at foundation level if you do not have the academic qualifications or experience needed for entry to this course.
Successful completion of the foundation year enables you to progress onto year 1 of this degree.
Course Content
Top reasons to choose this course
Based on a strong foundation in business, you’ll learn what drives marketing decisions.
Accredited by the Chartered Institute of Marketing (CIM).
Gain industry insight via experienced academics and guest lectures.
A course that develops your academic, professional and personal skills.
Tailor your degree to your interests through your choice of option modules.
Graduate with a year of work experience when you choose a placement year.
Potential Careers
International Business Development Manager
International Business Development Managers identify and create new business opportunities in global markets. They are responsible for developing strategies to expand the company's presence internationally, establishing partnerships, and managing key accounts.
Global Supply Chain Manager
Global Supply Chain Managers oversee the entire supply chain process across multiple countries. They coordinate logistics, procurement, and inventory management to ensure efficient operations and cost-effectiveness.
International Marketing Specialist
International Marketing Specialists develop and execute marketing strategies tailored to global markets. They analyze market trends, consumer behavior, and competitive landscapes to create targeted campaigns. This role involves managing marketing communications.
Global Human Resources Manager
Global Human Resources Managers handle HR functions for multinational companies. They manage recruitment, employee relations, and compliance with labor laws in various countries. This role involves developing global HR policies, addressing cross-cultural issues.
Fees and Costs
The tuition fee shown is for one year only. Tuition fees increase every year in the majority of cases. You should take this annual tuition fee increase into consideration when you estimate your fees for a degree.
Undergraduate
Duration: 3 Years
Application Fee: $150 (On application)
ICT/Library: $150 Per year
Student Assoc: $10 Per year
Annual Fee: $5,850
Masters
Duration: 1.8 Years
Application Fee: $150 (On application)
ICT/Library: $175 Per year
Student Assoc: $10 Per year
Annual Fee: $5,450
PhD/ Doctorate
Duration: 3 Years
Application Fee: $150 (On application)
ICT/Library: $175 Per year
Student Assoc: $10 Per year
Annual Fee: $6,250
Stay In Touch
If you have a question about this course, our enquiries team will be happy to help.
Contact Information
Visit Us: 3 Bauhinia Str Centurion, Pretoria, South Africa, 0046
Phone: +27 (0) 12 004 0028 OR +27 (0) 72 573 8221
Email: info@ox-edu.co.uk OR exec.edu@ox-edu.co.uk
