MSc Global Marketing
Intro
Study with leading academics and industry experts and gain insight into the latest thinking in global marketing. The MSc Global Marketing will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national and international environments.
The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry.
You will study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing and brand management. Our cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking.
This course will provide you with the academic knowledge and practical skills to pursue marketing careers in private, public and not-for-profit sectors around the world. Our graduates have gone on to work for organisations such as Nestlé, Accenture, EPSON, and Coca-Cola.
Accreditation
In recognition of the valuable skills our students gain, this course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the MSc Global Marketing confers Graduate Gateway status, taking you partway towards a professional CIM qualification.
What are my next steps?
Places are available June 2025 and February 2026
If you have your results you can apply online for a place through our online application. Find out more about studying with us in our digital prospectus.
Download Oxford Catalogue
Course content
You will study a range of core modules which introduce key concepts in global marketing and international business. You will be introduced to emerging theories in digital and ethical marketing, plus a choice of option modules that allow you to specialise in brand management, advanced research methods, or long-term marketing planning for services.
You will also focus your efforts on an 8,000-word (Applied) or 10,000-word (Academic) dissertation.
Teaching and assessment
You will work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.
We use a wide range of teaching methods to suit different learning styles, including:
Teaching format
- Lectures
- Seminars
- Practical workshops
We will help you develop skills of research and investigation to support your independent learning.
Potential Careers
Business Analyst
Analyzes business processes and data to provide insights and recommendations for improving efficiency and effectiveness.
Project Manager
Oversees projects from initiation to completion, ensuring they are completed on time, within scope, and on budget.
Marketing Manager
Develops and implements marketing strategies to promote products or services, increase brand awareness, and drive sales.
Operations Manager
Manages day-to-day operations within a business, focusing on optimizing efficiency, productivity, and quality.
Fees and Costs
The tuition fee shown is for one year only. Tuition fees increase every year in the majority of cases. You should take this annual tuition fee increase into consideration when you estimate your fees for a degree.
Undergraduate
Duration: 3 Years
Application Fee: $150 (On application)
ICT/Library: $150 Per year
Student Assoc: $10 Per year
Annual Fee: $5,850
Masters
Duration: 1.8 Years
Application Fee: $150 (On application)
ICT/Library: $175 Per year
Student Assoc: $10 Per year
Annual Fee: $5,450
PhD/ Doctorate
Duration: 3 Years
Application Fee: $150 (On application)
ICT/Library: $175 Per year
Student Assoc: $10 Per year
Annual Fee: $6,250
Stay In Touch
If you have a question about this course, our enquiries team will be happy to help.
Contact Information
Visit Us: 3 Bauhinia Str Centurion, Pretoria, South Africa, 0046
Phone: +27 (0) 12 004 0028 OR +27 (0) 72 573 8221
Email: info@ox-edu.co.uk OR exec.edu@ox-edu.co.uk
